The fashion and music industries have always been intimate bedfellows. Fashion tells a story about the person who wears it, and music, or more precisely musicians, have the capacity to spread the story further afield. Which is perhaps why fashion labels are quick to associate themselves with particular artists.
From way back in the 50’s when teenage boys everywhere stocked up on Brylcreem in the hope of achieving the Elvis Presley look, to the early 90’s when Hammer pants took the world by storm, or even the more recent arrival of the Emo movement - fashion and music have always been partners in crime.
“Clothes create a wordless means of communication that we all understand," according to Katherine Hamnett, a top British fashion designer. Hamnett became popular when her t-shirts with large messages like "Choose Life" were worn by several rock bands.
Now, even the more bargain basement fashion labels have jumped on board. Following in the footsteps of Bardot, who dressed the winners of the first season of “Australia’s Pop Star’s”, in their wares, SUPRE, is leaping aboard the “Australian Idol” juggernaut.
Former "Australian Idol" contestant Roxane Lebrasse has been signed on as a SUPRÉ “Style Rocks” Ambassador from next month.
The SUPRÉ Style Rocks Project was launched in March 2007 to support new Australian talent. Lebrasse will be dressed in the SUPRÉ “look”, and her single "Sexy" will be played in the in-house radio and TV systems in the 170 SUPRÉ stores in Australia and New Zealand. Not a bad deal for both parties by the sound of things.
According to SUPRE, Roxane is set to inspire and encourage their thousands of “young and ambitious” customers who pass through their stores. It's not entirely clear whether they're hoping to inspire their customers to sing or shop.
Lebrasse will be dressed in the latest SUPRÉ looks, which according to the design team at SUPRÉ, are ‘pure and girly’ with lots of ‘cutesy prints.’
SUPRE are targeting all the young pop star wannabes out there. There are a lot of 12 year olds that want to be pop idols, and if talent fails them, they may as well just settle for the look.
