This month Mecca Cosmetica announced the much anticipated arrival of its latest fragrance collection.

Translating to 'The free state of Orange' (where its creator Etienne De Swardt was born) Etat Libre d'orange "is a land of fragrance liberality, free from every taboo, a land where insubordination and olfactory eroticism reigns supreme".

Each of the new fragrances are for those who don’t like to move with the masses, and possess politically incorrect and titillating names like Hotel Slut: Putain des palaces, Secretions Magnitiques and Don't get me wrong Baby, I don't Swallow.

With Vogue Australia naming it one of the hottest brands to watch this year, and international perfume connoisseurs raving about it, Etat Libre d'orange is set to be the next big cult fragrance. My favourite is Jasmine and Cigarette which Chandler Burr of the International Herald Tribute Magazine describes as "a smell of an elegant Frenchwoman in a cafe whose grayish-white plume mixes with the chic jasmine fragrance...it is the quintessential French combination: allure and toxicity, loveliness and poison... The result is a masterpiece."

Really I guess, that says it all..........  $125 for 50ml.

Available from Mecca Cosmetica, call 1800 007 844 for stores or order online at www.meccacosmetica.com