Ben Smith is excited to announce the release of the Spring Summer collection for his new label ‘Anon.’ as Part of RAWF S/S 08.

Ben is best known for his earlier collections under his own signature.  After graduating from UTS in 2001 having sold his graduate collection to the prestigious store ‘Browns’ in London the Ben Smith collection was born. 

First presented as part of the New Generation Group show at MAFW 2002; Pavement magazine said the ‘collection showed glimmers of greatness’.  He continued to build his label interspersed with various freelancing assignments. 

In 2004 he presented his first solo show at MAFW, with the London trade paper ‘Drapers Record’ calling it ‘the most original collection of the week.’ In 2005 he opened a small boutique and presented his spring summer 06 collection there with Harpers Bazaar declaring him ‘the one to watch’.  After closing the boutique in 2007 and spending 6 months in NYC Ben returned to Australia to begin work on the ‘Anon.’ label.

The focus on the ‘Anon.’ collection is timeless clothes that are chic and effortless.  Harking a return of understated elegance, with plays on modern classics like the shirt-dress, wrap dress and wide legged pant. 

The collection is carefully considered and nuanced to flatter women, featuring beautiful fabrics that fall and move with the wearer.  The success of the collection lies in the ability of the pieces to be styled for all occasions and lifestyles.

 After 6 months of grass roots business building with trunk shows around Australia introducing the collection and building a client base, Anon. is taking the next step into wholesaling with the presentation it’s RAFW.

Click here to view the Fall collection

www.anonwomen.com