Alex Perry is Australia’s most glamorous designer, by virtue of his magnificent gowns and sensational red carpet eveningwear.

Perry knows how to make a woman look and feel glamorous, and he has been doing exactly that for nearly fifteen years.

After graduating from the prestigious East Sydney Fashion Design Studio in 1984, Perry worked as a model agent representing some of Australia’s most beautiful women for some of the world’s most elite agencies.

In 1992 Alex opened his first atelier creating one of a kind explosive gowns, jewelled corsets and sexy sheaths. Vogue Australia photographed these gowns that were to become the Alex Perry trademark signature in his first editorial shoot.

Perry relocated his salon in 1994 to the exclusive Sydney enclave of Double Bay where his wonderful sense of occasion helped cultivate an impressive clientele to include high profile celebrities, social identities and personalities, including Elle Macpherson, Linda Evangelista, Eva Longoria, Natalie Portman, Claudia Schiffer, Sarah O’Hare, Megan Gale and Jennifer Hawkins.

Alex Perry was a pioneer designer at the inaugural Mercedes Australian Fashion Week held in May 1995, and is the only designer to show each year since. Over the past eleven years the Alex Perry fashion shows evolved into what has been described as “the most glamorous show of the week”.

After being established as Australia’s premier Couturier, Alex Perry launched his first “ready to wear” collection in 1998. The Alex Perry experience is now accessible to a wider audience and currently available nationally at David Jones Department Store, capital city stores. The collection of special occasion pieces has been designed with dinner, cocktails, the races and red carpet moments in mind. Familiar Alex Perry Couture signatures of boned corsetry, hand ruching and sexy, feminine silhouettes are all-important elements of the ready-to-wear collection.

In May 2002, Alex Perry launched his glittering Sydney salon at The Strand.

Alex Perry's debut accessories collection was launched in 2006 and is available at The Strand Arcade store. The collection features glamorous stilettos, jewelled clutch handbags and bijoux earrings for evening and bridal.

Alex Perry has always generously donated to charity, and continues to support various organisations such as: The Sydney Childrens Hospital, PEARLS, Pink Ribbon Breast Cancer, The Brain Foundation, The Royal Flying Doctors and Red Cross.

After fourteen years of successfully making women look glamorous in Australia … the Alex Perry brand has become synonymous with luxury, prestige, glamour and quality.