The hunt for the perfect pair of jeans can be a long and torturous affair. So much so that when you hit the denim jackpot you spend the next few years of your life staving off the inevitable: the day the precious cotton morsels disintegrate and leave your arse exposed and your heart in tatters. 

Swedish designer Maria Erixsson, understands the intricate layers involved in the jean/wearer relationship. Since launching her clothing brand, Nudie in 1999, the Swede has managed to spread her wholesome jean philosophy to denim fanatics the world over.

Nudie is the "naked truth about denim".

"We love jeans, a passion we share with everyone who mourns a pair of worn out jeans as a close friend. Jeans share the same soul and attitude as music. The inspiration springs from the same dreams. As a true jeans brand we are not looking for the short-term trends. The inspiration is far from glamour and catwalks. The collection is tight, like a rock band, reflecting the feeling of everyday life."
 
According to Nudie jean wearers guidelines, "Indigo is a living color that fades, and together with your lifestyle, gives denim its character." The longer they live the more character they get.

"Besides leather, only denim has the ability to age so beautifully... Jeans are a lot more than just a piece of clothing; a pair of jeans is like a second skin..."

Nudie jeans are stocked in Fat4 Melbourne. Click Here for alternative stockists.