Apple is adding a gentle touch to its technology with the new Apple iPhone, due to be released this week.

The iPhone is leading a new wave of gadgets using touch-sensitive screens that react to taps, swishes or flicks of a finger. The improvements promise to be slicker and more intuitive than finger presses and stylus-pointing required by many of today's devices.

Apple has already been getting touchy feely in video ads all over the world ahead of the smart phone's hotly anticipated launch on June 29.

All you have to do is glide a finger across the screen to activate the device and main menu. Slide your digit up or down to scroll through contacts. Flick to flip through photos. Tap to zoom in on a website.

Touch screens are becoming the way of the future, with most leading electronics manufacturers working on versions of their own touch screen phones and computers.

Microsoft has introduced a coffee-table shaped computer and display that responds to multiple touches at once. The commercial machines are set to begin appearing in some hotels later this year.

Still, the iPhone will be the first product that puts the multi-touch feature in a mainstream consumer's hands - at a retail price of $500 to $600. 

If this video is anything to go by - with the iPhone - it looks like the world is at your finger tips.