Flying the friendly skies took on a whole new meaning in March this year when 'Hooters Air' made it's maiden journey from Atlanta to Golf Resort City, Myrtle Beach, in America.

Yes, the 315-store strong restaurant chain Hooters - well known for its brand of food and fun, with a casual beach-theme atmosphere, a menu that features seafood, sandwiches, Hooters' signature chicken wings and the buxom waitresses in tiny white tees and orange hot-pants that serve them -  is also now an Airline.  They offer routes between Atlanta, Newark and Myrtle Beach, and will be adding new cities to their service routes in the very near future.

While the skeptics say it is only a matter of time before Hooters goes, eerrrrrrr, 'bust', Hooters follows in the footsteps of predecessor SouthWest Airlines, who have provided a similar service since starting in 1971.  SouthWest defied their critics by claiming the title of being the only carrier who has been profitable every year, in a field where other more conservative airlines have failed.

Hooters aim to please 'Fun Loving Golfers' with their comfortable seating, low pricing and on-board entertainment. Contain yourselves boys, we're talking about games of trivia!  They also focus on offering low cost flights.  Fares from Atlanta to Myrtle Beach (home of a massive gold resort and also of the infamous Spring Break) cost only $US49.  They offer the same low prices for all seats at all times, with no restrictions like advance-purchasing or necessary round-trip bookings. All up, Hooters Air aims to provide a 'great experience that enlivens the senses and puts the Fun back into flying!'  At the very least, you will get a giggle when you call up to book - their reservations number is 1-888- FLYHOOT!

Hooters Chairman Bob Brooks says "We don't expect to appeal to everyone, but we think we can get a good number of golfers to try us.  With everything going on in the world our goal is to make people smile." And that they will.  On every flight there are two 'Hooters girls' in the traditional Hooters uniform.  Oh, and there's some flight attendants and pilots onboard as well, just in case you were wondering.