Justin Timberlake has taken a well choreographed side-step into the world of fashion with his soon to debut denim collection “William Rast” at New York Fashion Week.

The clothing brand is the joint creation of Timberlake and friend Trace Ayala. Timberlake himself is not only set to be the face of the new label but in true entertainer style is staging a performance during a showing at live music venue Roseland Ballroom nymag.com reports.

It’s without question that the collection show is anticipated in being one of hottest tickets of the week’s festivities (let’s just hope the designs live up to the celebrity hype).